YouTube Music Upvoted

DETAILS

YouTube partnered with Reddit for their “2018 YouTube Music Rewind” campaign to promote the app as well as some of the most listened to music from the past year.

SKILLS

Advertising
Illustration
Brand Strategy
Copywriting

There are thousands of music communities on Reddit. Each, with their own individual style.

We collected the most “upvoted” posts from within the music communities of Reddit to create custom playlists that lived on YouTube Music.

The Posts on Reddit deeplinked directly to the playlist hosted on YouTube Music.

Justice for r/Popheads

Fans quickly took to Twitter to claim “justice for r/popheads” — One of the top music communities on Reddit that originally didn’t make the cut.

We were actively listening and were able to surprise these fans with the r/Popheads Upvoted playlist in a matter of 48 hours. Fans took to r/Popheads to re-post the playlist and rejoice as a community.