San Diego Comic Con: Conan O'Brien Reddit Photoshop Battle

DETAILS

Turner Broadcast Network and Team Coco partnered with Reddit to host a Photoshop Battle to celebrate Conan O'Brien's return to Comic-Con. The community on Reddit called "Photoshop Battles" is subreddit for people to create new images with image manipulation software. A user will post an image, certain community members will photoshop that image into new content, and based on upvotes and downvotes a "winner" of the battle is decided.

SKILLS

Advertising
Brand Strategy
Copywriting

We worked with Conan directly to craft copy that would resonate most closely with the subscribers of this specific Reddit community. Below you can see the post, and visit a direct link Here.

The campaign saw roughly 27k upvotes and 1.1k comments with 600 of those being user created submissions.

Here are some of the top user-submitted pieces of work.

u/blazefalcon

Conan's reply:

"Perfection."

u/domdomburg

Conan's reply:

"I love me as Xerxes, the abs look about right, but the package could be bigger. Always bigger."

u/DaminDrexil

Conan's reply:

"I am seriously thinking about framing this and hanging it in my dining room."

u/el_cabinet

Conan's reply:

"This may look like a photoshopped picture of me as Varys, but it's actually a real photo of me without my wig when I was in the seminary."

u/CptSasquatch

Conan's reply:

"This is almost perfect -- the only flaw is that when someone goes to look at their watch, they actually have to LOOK AT THEIR WATCH."

u/shiruken

Conan's reply:

"Patrick Stewart narrowly edged me out for this role because he had that phony British accent. Did you know that he was actually born in Weehawken, New Jersey? He's also a kleptomaniac."

u/Suckassloser

Conan's reply:

"This is terrifying and oddly erotic. Yes, I have a train fetish."

u/_korbendallas_

Conan's reply:

"This one just makes me mad."

u/Marmite_Badger

Conan's reply:

"This another role Patrick Stewart beat me out of because of his bullshit British accent. True fact: Patrick Stewart was arrested in Trenton for stealing the change out of parking meters."