Twitter Syndicated Ad Unit

Details

Partnered with engineering to design and develop an ad campaign extension platform. The extension platform was to programmatically generate an ad to be displayed "off-Twitter", using the few assets needed to display a native, in-timeline, Promoted Tweet.

This allowed advertisers to instantly extend their campaign from within Twitter to publisher apps, and as a result, a wider audience.

Skills

UI Design
Advertising
Prototyping

Market Research

I wanted to know what competitor's solutions to this problem was in order to educate my designs.

Prototype

I created a few animated GIFs to showcase the transition between a Promoted Tweet to a programmatic ad. These acted as visual aids for clients to give them a better understanding of how we will be leveraging the same assets to extend their ad campaigns reach.

First to Market

Starbucks was the first partner to extend their campaign by leveraging the syndicated ad unit.