DETAILS

Bravo partnered with Reddit to launch the first AMA IRL (in real life). Andy Cohen answered Reddit user questions live on TV during Watch What Happens Live. Reddit hosted a livestream for the 15 minute “After Party” that also aired on Bravo.com

I had the privilege of developing the online media strategy to drive Reddit users and Bravo fans to the AMA page to submit questions, writing the copy for all Reddit ads, and designing the custom "reddit snoo" that was used in all ad collateral. 

SKILLS

Advertising
Illustration
Brand Strategy
Copywriting

Results

Overall, the campaign was a huge success with 2.4MM+ Total Video Views, 50MM+ Total Impressions, and 742K+ Engagements. There were 17K new subscribers on the r/television sub-Reddit attributed to the AMA IRL, with +69.5% more questions than the average text-based Reddit AMA and a +340% higher watch time compared to the average for a 30-minute Twitter Live. Performance on social wasn't the only thing that saw a big lift. There was an +8% increase in ratings from the prior 4-week average and +13% from 2017-to-date average.